Company faces heavy criticism for reinforcing toxic gender stereotypes by equating a woman’s sexual history with physical cleanliness.

British hygiene brand Dettol has apologised for an advert in China that it claims was meant to call out sexism, but has instead backfired. The five-minute long advert for a multipurpose disinfectant, ...

The five-minute ad depicting a boyfriend who demanded a "clean" wife has triggered outrage, with critics saying the campaign's attempt to challenge sexism instead reinforced harmful stereotypes.

The antibacterial brand Dettol, owned by the British consumer goods company Reckitt Benckiser, deleted an advertisement released in China following controversy over allegations of misogyny. On June 24 ...

Reckitt’s hygiene brand Dettol has issued an official apology after an online advertisement drew widespread criticism in China for being offensive to women. The controversial ad has since been taken ...

Add Yahoo as a preferred source to see more of our stories on Google. The advert sparked an uproar on the Chinese internet, with some users saying it objectifies women [Getty Images] British hygiene ...