These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. In fact, research from the U.S. Bureau ...

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

After taking two marketing classes at Chicago Booth, Sheryl Sarna is eager to apply what she’s learned to a real-world situation. She aspires to a professional career in marketing, and turned to the ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

Martech's Godfather says efficiency-era AI is over — marketing leaders must adapt as dual operating models and agent-driven architectures take over. The past few years have reshaped what marketing ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...