NEW YORK, Sept 30 (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA ...

Testing by MyBroadband revealed that Duracell Optimum batteries offer better performance than other alkaline batteries, but it is not significant enough to influence purchasing decisions. In July, ...

NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...

America's two leading battery makers are in court over battery life claims. Duracell has filed a federal lawsuit in Manhattan against Energizer, accusing its rival of misleading consumers with recent ...

Duracell, a battery brand, reinvigorated its brand asset, the Duracell Bunny, with the launch of its new line of batteries, Optimum, in the Netherlands to regain top-of-mind awareness and brand equity ...

Duracell, the company known for its copper-and-black-colored batteries, is suing rival Energizer, known for its bunny mascot, over what it claims is a "confusing and misleading" television and online ...

Discharge tests conducted on various Duracell and Eveready batteries reveal that the most cost-effective battery for the job depends on whether you are buying a small or large pack of cells. Our tests ...

NEW YORK (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are ...