The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

Let’s be honest: There’s nothing cutting edge about email newsletters. And yet, when it comes to reaching customers this classic tactic doesn’t just work–it works really well. How can that be? Well, ...

Having an engaged email list is undoubtedly one of the most useful assets you can have as a business owner in the digital age. While popular social media platforms quickly become outdated and search ...

NEW YORK CITY, May 05, 2025 (GLOBE NEWSWIRE) -- Email newsletters continue to be one of the most reliable and cost-effective marketing tools for businesses, providing a direct way to engage with ...

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Amith is the Founder of rasa.io — software that makes it easy for any business to send a great newsletter using AI. Marketing isn't always a top priority in the pre-launch phase of a business startup.

You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences.