Apter’s Reversal Theory (RT) looks at the relationship between motivations and emotions. Apter identifies eight "motivational styles" (or states of mind) that are based on values that are like lenses ...

Cassie, a young adult I knew many years ago, was excited about starting a fabulous new job at a sought-after design firm. She was highly motivated to do well. She had always been a high achiever and ...

In an always-on, multichannel world where most people spend a significant amount of time online every day, marketing has become a nuanced and high-stakes psychological game. By understanding how ...