Last year, a quarter of the workforce looked for a new job. That’s 1 in 4 employees intending to quit. How has your organization fared during this Great Resignation? If you’re like many, you likely ...

I enjoy your observations and I hope you can help me. I'm the HR Manager in a 190-person healthcare services firm that is growing fast. It seems that every day we have a new issue to deal with, and ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

What descriptors do employees use when family, friends and business colleagues ask what it's like to work for your company? Many business leaders focus on building their brand with customers, but ...

What makes a brand? It’s a question I was mulling over recently after witnessing a company acquisition get a bit messy after news came out that its current employees were not part of the deal. While ...

In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable to your target audience. While marketing campaigns and other ...

The number of companies that use their employees as brand advocates or brand ambassadors is on the rise, and it makes good business sense. According to the Edelman Trust Barometer and Nielsen report ...

Opinions expressed by Entrepreneur contributors are their own. Brand evangelists are people who speak consistently, frequently, passionately and positively about your business. They aren’t paid ...

Executives at the HealthLeaders Workforce Decision Makers Exchange say storytelling is essential to get the word out about ...

Having a reputable employer brand is a must for an organization’s strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, ...

The term “employee branding” refers to a multi-faceted strategy that goes beyond the traditional workplace connections between employers and employees. It extends past the simple act of associating ...