Princeton researchers used cognitive dissonance to increase COVID-19 safety compliance among individuals who believed these methods work but did not follow them. Joel Cooper, a professor of psychology ...

A longitudinal qualitative study found limited media-advocacy engagement among an agricultural safety program team, with ...

Confirmation bias is when people only believe information that reinforces what they already believe. For example, vaccine opponents may only believe information about vaccines being unsafe, and will ...

Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

Cognitive dissonance refers to the psychological discomfort that arises when an individual holds two or more conflicting cognitions—attitudes, beliefs or behaviours—simultaneously. This tension drives ...

Jocelyn Solis-Moreira is a New York-based science journalist whose work has appeared in Health, Live Science, and Discover Magazine, among other publications. She holds a master's degree in psychology ...

In 1934, an 8.0-magnitude earthquake hit eastern India, killing thousands and devastating several cities. Curiously, in areas that were spared the worst destruction, stories soon spread that an even ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...

Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...