Speaking about this breakthrough release, incoming Fender CEO and current President of Fender APAC, Edward ‘Bud’ Cole, says, ...

Nearly 70 years later, workers still making the famous instruments by hand. — -- From Bruce Springsteen and The Police to Eric Clapton and Jimi Hendrix, the Fender guitar has graced many a ...

Fender has rung in the changes for the New Year, announcing that CEO Andy Mooney is to step down after a decade with the ...

Fender’s new CEO pioneered the firm’s most talked-about projects. Now he’s taking his innovative Fender Japan ethos global ...

Fender joins Marshall, Vox and Orange as the latest big-name guitar/amp brand to launch its own headphones – and a speaker you can plug your guitar into ...

Fans of Fender’s vintage guitars, rejoice. The iconic audio maker has introduced a new guitar range, called the “American Ultra Luxe Vintage” series, that features five of the brand’s legendary ...

For nearly 75 years, Fender Guitars has provided the electrified soundtrack of modern music. Its masterpieces of wood, steel, and lacquered paint have been in the hands of world-famous musicians like ...

This past Sunday, HER performed a cover of Prince’s “Nothing Compares 2 U” during the “In Memorium” segment of the 2020 Emmy Awards. The Grammy award-winning singer effortlessly performed the track ...

There have been numerous news stories about the impending death of U.S. guitar business. Not without some reason. The instrument long ago lost its central role in pop music. Iconic brand Gibson is in ...