The new solution helps brands unlock high-margin revenue from first-party customer data, with built-in privacy and no new infrastructure to manage SEATTLE--(BUSINESS WIRE)--#AdTech--Amperity, the ...

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen's audience curation helped it ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences for better marketing outcomes, today (20th January, 2026) announced the ...

It's no longer retail media; it is commerce media, as marketplaces, booking platforms and financial services are doing the same thing. In fact, wherever a business holds first-party data and there is ...

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data ...

As consumer privacy expectations increase and access to third-party insights dwindle, brands looking to better understand and connect with their target audiences are realizing how important it is to ...

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, and Netflix today announced a new collaboration that combines Omnicom's Media Group's Acxiom audience intelligence with Netflix's AI-powered ...

Cxmmunity Media founder Ryan Johnson has launched a new platform that will bridge the gap between multicultural gaming ...