Raphael Gomes steps into the world of fast-food mascots by dressing up and experiencing the job from inside the costume.

Some fast food mascots have remarkable staying power. Ronald McDonald, for example, is decades older than most of his customers today. Other mascots come and go too quickly to remember. Even those who ...

When breaking down the difference in fast food vs. fast casual, there's one criterion that stands out pretty starkly: the mascot. Fast casual generally doesn't have 'em, but fast food mascots litter ...

Add Yahoo as a preferred source to see more of our stories on Google. A huge parade float of the Jolly Green Giant, who is holding green beans in his hands - Craig T Fruchtman/Getty Images There have ...

Add Yahoo as a preferred source to see more of our stories on Google. Round waffle with pat of butter on white plate - P Maxwell Photography/Shutterstock The right ...

Larry now shows his shoulders, making him seem stronger and more vibrant, says Michael Connors, Hornall Anderson's vice president of design. Trimming his hair makes him look lighter and his neck ...

There's no denying that the branding and marketing of various foods is a strange business. Food mascots range from widely beloved to downright weird nightmare fuel, and in some cases, you're just kind ...

The pop-culture landscape is littered with the bleached bones of advertising mascots long passed: For every Kool-Aid Man that survives to break down new walls with his rotund fruit-drink excitement, ...