Amazon Ads is launching a new experience on gaming platform “Fortnite” that will offer marketing opportunities to brands and have guaranteed promotion through Amazon-owned streamer Twitch. Titled “The ...

A new update is coming to Fortnite in December, and it will enable creators to sell in-game Fortnite items directly to other players, as well as allow players to pay for visibility on the new ...

Veteran reporter and editor with over ten years of experience. Probably reading comic books. Dr Disrespect has had a long history of controversial events since he began streaming. While many of those ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the ...

How video game advertising works has changed drastically over the last few years. With Fortnite’s rise as the biggest game in the world, brands have taken note and begun using video games to target ...