You might need to study up to figure out what the kids are saying these days.

Outliers that come close to the Gen Alpha Melody include "Bad Romance" by Lady Gaga, "Night Changes" by One Direction, and ...

Gen Alpha are just kids and teenagers right now, but they've proven they're quite an opinionated group through their ...

Songwriters beware. There is one melody taking over pop music these days, whether intentional or not. Danish musicologist Carl E. Martin calls it the Gen Alpha melody. CARL E MARTIN: What constitutes ...

Literacy rates are tumbling as kids' attention spans dwindle. Families are scraping together funds to move schools or get tutors, driving a societal divide.

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

Gen Alpha slang terms are rapidly evolving and widely used by young people. Phrases like 'delulu' and 'cooked' express emotions and situations humorously. 'Aura' and 'sigma' describe personal ...

Gen Zalpha moves through culture faster and with more creative agency than any generation before them, and brands that build ...