Although they were nicknamed the ‘slacker generation,’ Gen X is far from lazy. In fact, as much as they wish they didn't have to, there are several life skills at which Gen X excels. A study conducted ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.

Each generation tends to think that its taste in music, art, and culture, as well as its attitudes and values, are ‘just right’ while those that came before and after them got it a tad wrong. But it’s ...

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. “People assume women our age ...

Different generations carry themselves in different ways. What seems perfectly fine to millennials and Gen Z would be absolutely absurd to baby boomers and Gen X. We're all a part of generations that ...

What today's younger investors can learn from their parents, and vice versa Gen Z members may not be buying houses - but they're investing like no generation before them. Generation Z get mocked at ...