The Rochester brewery recently repackaged its core beers -- Genesee Beer, Genesee Light, Genesee Cream Ale and Genesee Ice -- with a cleaner, simpler can and bottle design. (The brewery also wrapped ...

Genesee's iconic Cream Ale is again getting a new look. The beer's packaging was last overhauled in 2019 when Genesee Cream Ale received a new, more modern look. This time, more than three years later ...

Genesee beer, a brand that is trying to climb out of the purgatory of nearly forgotten blue-collar brews that have the odd status of being so out they're almost in, is taking that irony to a campaign ...