Dec 19 (Reuters) - Alphabet-owned Google (GOOGL.O), opens new tab plans to reorganize a big part of its 30,000-person ad sales unit, The Information reported on Tuesday, citing a person with knowledge ...
Google wants to sprinkle generative AI ‘magic’ over as many of its businesses as possible. Also up for a dusting of machine learning fairy dust: Google’s advertising business. Google wants to sprinkle ...
Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...
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