A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

May 21 (Reuters) - Google will start testing search and shopping ads in its AI-generated answers in the U.S., the Alphabet-owned (GOOGL.O), opens new tab company said on Tuesday, days after it rolled ...