Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and ...
NEW YORK--(BUSINESS WIRE)--Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & ...
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders. Google added new capabilities to its Display & Video 360 ...
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers and ...
Google on Thursday introduced connected television (CTV) features in Display & Video 360 after bringing Google audiences to connected TVs earlier this year. Today, the company announced tools ...
Connatix, the leading video technology company for premium publishers and advertisers, today (8th August) announced it has integrated with Google's Display & Video 360. Now, advertisers using Display ...
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates.I To round out the year, Google is updating its ...
New integrations with Google Display & Video 360, StackAdapt, and tvScientific measure the impact of connected TV, linear TV, and online video brand campaigns on business outcomes. SANTA BARBARA, ...
NEW YORK — Google advertising is getting a bigger injection of retail media data, the company announced as part of its presentation at the Interactive Advertising Bureau’s NewFronts Monday. A commerce ...
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