AMP aims to allow websites to load faster by fetching pages from Google's cache but had a drawback, as each URL for AMP pages began with https://google.com/amp. The ...

PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

The loudest criticism of AMP has been that it doesn’t display publisher domain URLs. Instead, users have historically seen the “google.com/amp/” URL structure ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

It looks like Google is trying to mess with the URL bar again. As spotted by Android Police, new flags in the developer versions of the popular browser now want to hide the URL path. So for an article ...

There’s nothing like a social networking URL involving more than 20 numbers to make a user yearn for something easier to remember, and on Monday Google announced that it’s begun to deliver just that.