The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

Drivers who take the George Washington Bridge, you'll soon have a little green gecko in your sights every day! The Port Authority has agreed to allow Geico advertise on the George Washington Bridge ...

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

RICHMOND, Va., April 23, 2013 /PRNewswire/ -- Today, the GEICO Gecko, who has served as the company spokes-character for years, unveils his debut book: "You're Only Human: A Guide to Life" (Workman; ...

In a Berkshire Hathaway corporate video, Warren Buffett describes meeting Geico executive Lorimer "Davy" Davidson when he was a young man. Photo: Berkshire Hathaway Among the thousands of employees at ...