Add Yahoo as a preferred source to see more of our stories on Google. Katie Holmes sported curls in New York City on Feb. 16, 2023. Katie Holmes sported curls in New York City on Feb. 16, 2023.

The perming process alters the structural bonds in your hair through chemical or heat treatments. This can weaken the cuticle (outer shaft) of the hair, making it susceptible to dryness, chemical ...

The shared nostalgic moment of walking down the beauty supply aisles past the hair rollers, the jars of Blue Magic, braiding hair, and barretts, but stopping in front of the boxes with all the pretty ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment ...

In the age of no-fuss, minimalistic beauty, it makes sense that we're seeing a resurgence in hair treatments like balayage, Japanese hair straightening, and perms that help us wake up looking ready to ...