Pepsi was so desperate to compete with the popularity of Yoo-Hoo that it developed its own chocolate drink, but the beverage ...

PepsiCo is transforming how we think about beverages, pushing boundaries beyond the bottle. Greg Lyons, Chief Marketing Officer of PepsiCo's Beverages North America Portfolio, shares his insights on ...

Execs from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy ...

Most corporate rivalries stay confined to ad campaigns and boardrooms. This one did not. A behind-the-scenes attempt to profit from stolen information quickly turned into a federal investigation, ...

Americans have developed a near-insatiable craving for protein. That’s led large food manufacturers like PepsiCo to come up with new formulas that prominently feature the popular macronutrient. On ...

Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...

Today, PEPSI® unveils "Soccer Deserves Pepsi," featuring global soccer stars, David Beckham, Memo Ochoa, Christian Pulisic, ...

Forbes contributors publish independent expert analyses and insights. Reporting on Africa, its diaspora, and hip-hop's class acts today. Kelly Rowland is utilizing her celebrity to boost the ...