Clio CMO Reagan Attle reveals how narrative-market fit and customer obsession position the legal SaaS for a 100-year industry shift. In this episode of The CMO Circle, Reagan Attle, Chief Marketing ...

We live in a short-term world. Where businesses are focused on quarterly, monthly and weekly profits. Where markets fluctuate daily, and sometimes significantly within a single hour. And where ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

What makes a brand last? Knowing the answer is what separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the ...

A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website ...

When you launch a business, you start with a vision. Whether it's a bold name, a memorable logo, or a unique slogan, your brand represents an idea and that idea deserves protection. For any serious ...

Want a lasting brand? Think in generations, not quarters.

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...