In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart f ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Everyone wants to become a brand. It’s not even limited to ...

Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...

Great demos require empathy, practice, and competitive clarity. See how to turn presentations into powerful growth assets.

If you want to stand out in a sea of sameness as an entrepreneur, it’s imperative that you bring a distinct brand to the market. And if you want to do that, you need to deliver a better narrative—a ...

Unless you are Mark Cuban-rich, you do not want to launch a new consumer brand at or below average prices in your category. Yes, your new product will sell better initially at $2.49 versus $5.49, but, ...

As a business owner, building a personal brand can be just as important as developing your company’s brand. It's not just about what you offer; it's about your reputation and how people perceive you.

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

When working with nonprofits, one of the key questions that arises is: “What should our brand be about — what stories should we tell?” While this is a relevant question for any organization, it’s ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer ...