If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

How do you attract new customers? How do you connect with existing customers? How do you develop personalized content that can still be sent as part of a large scale marketing campaign? Answering ...

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from ...

Big data and deep insights are key characteristics that separate superior marketing organizations from the rest, according to a recent study cited in Harvard Business Review. But knowing what buyers ...

Built from one-on-one interviews, buyer personas provide foundational knowledge about a buyer’s journey from the moment they have a need for a solution you offer until the time they make a final ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target ...

What you need is a framework that provides a concrete overview of your audience, informing you of the profile of your current "customer" including their preferences, where to find them, what they want ...

Search Engine Land » SEO » How to create and execute a buyer journey-based content strategy Share Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

Developing buyer personas can enable marketers and salespeople to connect authentically with audiences and spur action. However, buyer personas are only helpful for a business if they are insightful ...