Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most business owners in the coaching space obsess over five-star testimonials and social ...

Is your Web site working? How would you know? Clients constantly ask me what they should be measuring, and my answer is always, “It depends.” So for all of you who have wondered the same thing, here ...

I believe that just about every business can benefit from AI by using it to create better products and services, drive efficiency in their operations, or improve customer experience. However, not ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More What if you could get 100 percent return on every advertising dollar ...

One of the most common questions advisors receive from clients contemplating or in retirement is how much they can sustainably spend on an annual basis. This is because calculating such a number is ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers ...

When thinking about hopes and dreams for our careers, we tend to assume that the longer we stay in a particular career, the more successful we will be. But how do we define, let alone measure, “career ...