Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Over the years, there has been no shortage of discourse on the role of humor in advertising, with industry legends and self-proclaimed funnymen alike frequently rhapsodizing about its importance. In ...

Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...

Ah, America. It might well bill itself as the Land of the Brave, but in terms of funny advertising, according to one influential voice, right now it’s the Land of the Cowardly. Last week Peter Daboll, ...

The portion of advertisements that are considered humorous has declined steadily in the past two decades, culminating in the fear-ridden pandemic era, when commercials had the common refrain “during ...