International market Centers announced a three-phase plan, beginning in 2013, to strategically evolve the Las Vegas market and position it as the most comprehensive buying platform for buyers in the ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

(Multichannel Merchant) Not long ago, marketers thought it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts would support and ...

Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included.

MULBERRY -- A restructured layoff plan at IMC Phosphate Co. will reduce the number of workers affected by more than one third, but increase their time off from one to five months. The new plan means ...

The student's recommendations have not only influenced our marketing materials but are shaping strategic decisions about how we engage with clients. About the company: FERNFUTURES is a growth strategy ...

Apex Medical Group President, Dr. Abdullah Al Joaib is pleased to announce that the detailed design of the International Medical City (IMC) infrastructure master plan has been completed by PSOMAS.