ITV is in talks with its commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

It was confirmed in December that all 104 matches at the World Cup will have two hydration breaks, prompting talks between broadcasters and FIFA about showing adverts during them ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...

ITV's mid-game Six Nations adverts idea is a money-grabbing, dumbed-down disgrace. And this is why it's all the BBC's fault, writes JONATHAN McEVOY Furious rugby fans have hit out at ITV for showing a ...

England were utterly dominant without needing to get out of second gear as they smashed Wales 48-7 to open up their 2026 Six Nations. England were on top from the first second as winger Henry Arundell ...

Six Nations games are set to feature ‘in-game ads’ in 2026 🏉📺 ITV’s coverage of Six Nations will look very different in 2026. The broadcaster is set to feature in-game adverts for the first time.

ITV had a silent ad-break during Code of Silence last night. Viewers have hailed it as “genius” and heaped praise on the broadcaster. But what exactly happened? ITV has been hailed as “genius” after ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...