Most of us know that the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising (the Guides) were updated in June 2023. While the Guides aren’t law, ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Meet the AI influencers taking over your Instagram feed – worth millions and replacing the real thing - IN FOCUS: That photogenic influencer having the time of their life watching Justin Bieber’s set?

For a preview of how AI will collide with creative industries, look to advertising. Amazon, Google, and Meta have all started encouraging advertisers to use AI tools to generate ad copy and imagery, ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

TikTok and Instagram made it easy to monetize the physical self. Now the social-media-savvy can use A.I. to play with their ...

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until it reaches $528.39 billion by 2030. Brands and retailers are investing ...

Discover five realistic ways to make money with AI videos in 2026, from starting an AI ad agency to developing virtual ...