The Internet is covered with banner ads, videos and graphics marketing products and services to consumers based on browsing habits and other factors. Direct Internet marketing is a focused approach to ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Direct to consumer marketing is taking off. Why are more manufacturers, CPG companies and B2B brands speaking directly to the end user now more than ever? The growth of ecommerce and data-driven ...

Rosemarie Gates, an early Internet direct marketing pioneer who switched careers to become a psychoanalyst, has launched PsychOffice.net, a Web site with dedicated advertising to rent office to ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Stocks: Real-time U.S. stock quotes reflect trades reported through Nasdaq only; comprehensive quotes and volume reflect trading in all markets and are delayed at least 15 minutes. International stock ...

Marketing professionals, who only a few years ago were lining up for fewer and fewer positions, are seeing an increase in the number of help wanted ads. As a result, marketing salaries are on an ...