The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

Rutgers Business School- Newark is now offering the Bachelor of Science in Marketing fully online. This fully AACSB accredited program is intentionally created to address the need for a larger talent ...

The marketing minor at Saint Louis University's Richard A. Chaifetz School of Business offers business and nonbusiness SLU students exposure to multiple areas in the field of marketing. Students are ...

I’ve long known the work of the Ad Council and shared examples in my Intro to Marketing and Social Impact Marketing graduate business school courses, but never realized who was behind it and the role ...

PALM HARBOR, Fla. — Evan Hedrick is a business education teacher at Carwise Middle School. He teaches a number of classes including business education and intro to marketing. “We learn about web ...