The TV landscape is a jungle for TV content producers, distributors, brand marketers and consumers. What do I watch? Where do I watch it? What did I just watch? What was the product in that commercial ...

Add Yahoo as a preferred source to see more of our stories on Google. Social media users are taking musical inspiration from their favorite brands after a fan-made jingle about soft drink Dr Pepper ...

So it's Saturday night, and here I am sitting in front of my computer screen with Netflix and a fast-food burger and fries, and you're like, "Ba da ba ba ba, I'm lovin' it." Question: How did you know ...

Jane Power makes the case for brands to stop renting musical fame and start building ownable sounds that live in people’s ...

Even if we haven't heard them for many years, familiar songs often stick with us for life. We can often recall every lyric to songs we learned as kids or albums we idolized as teenagers. But beyond ...

The holidays may be long over, but for many brands, it’s “jingle all the way.” Born in the 80’s and raised in the 90’s, I have fond memories of jingles and can still sing them word-for-word today. And ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...

Add Yahoo as a preferred source to see more of our stories on Google. Jim "JT" Taylor, Brand President of Sonic Drive-In, explained to the On Brand Agency's marketing innovators that while Sonic is ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...