YG has spent the better part of his career solidifying himself as a tough, but laid-back West Coast rapper and entrepreneur. That’s why his collaboration with K-Swiss, known for its low-profile ...

The ‘My Life 4Hunnid’ album creator was tapped to serve as the collab’s Creative Director. K-Swiss and Keenon “YG” Jackson have partnered together to present the exclusive relaunch of the Classic LX ...

A few months ago YG announced that he was dropping his own sneaker line, 4Hunnid. but now that Compton rapper is linking up with K-Swiss to drop a collaboration for the block. “K-Swiss is part of the ...

Venus Williams has a new gig. The seven-time Grand Slam singles champion and four-time Olympic gold medalist will represent K-Swiss, the Los Angeles-based tennis brand, and appear in a new global ...

These days, you don't have to be a celebrity or major boutique to get a sneaker collab. The sneaker comes in the an all-white colorway which features a compass logo on the tongue, similar to the one ...

Over a year ago, K-Swiss was experimenting with metallic colors on high-top silos, and although people were kind of feeling the new look from the brand, it's the classics that really stand out from ...

Nike has Tiger. Reebok snagged Alan Iverson. And Adidas has been on a roll with Orlando Magic basketball star Tracy McGrady. But don’t expect K-Swiss Inc. to engage in the multimillion-dollar race to ...