As an extremely large human, I'm pretty sure I wouldn't fit comfortably into any kei truck. I often find it tough to fit into cars designed for the American market and American buyers. None of this ...

With most pickup trucks today boasting immense proportions and costing more than ever before, many individuals and small business owners instead opt for something far handier: The kei truck. These ...

Small in our driveways, big in our hearts. In recent years especially, kei trucks have been charming ever-greater crowds of American enthusiasts who have come to appreciate their respectable utility, ...

Measuring about half the length of a Ford F-150, Kei trucks look almost like toys in comparison to your standard pickup truck. But for a car so tiny, you might be surprised at the massive following ...

They’re tiny, they’re bright red, and you’ve probably seen them scooting around Seattle: Mini Japanese firetrucks known as kei trucks. People here say they not only love the cars — but the culture ...