Remember food shopping with your mom as a kid, getting frustrated when she’d buy the generic store-brand cereal as opposed to the brightly colored, alluring name-brand box? Growing up is realizing ...

When I'm grocery shopping, I’m always looking for value—without sacrificing flavour. Kroger’s in-house brands (like Simple Truth, Private Selection, and Kroger brand) have quietly stepped up their ...

Kroger and its regional brands are among the largest grocery store chains in the world. So when one food is pulled, millions ...

CINCINNATI, March 31, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, today shared it is introducing new Our Brands products, sharing five must try items hitting Kroger (KR) shelves.

The Kroger Co. Family of Stores announced nationwide availability of its new Simple Truth and Simple Truth Organic brands. Simple Truth and Simple Truth Organic products are free from 101 artificial ...

PHOENIX — As summer cookouts approach and grocery prices remain high, many shoppers are looking for ways to stretch their budgets. Experts say one effective strategy is choosing store brands over ...

Kroger had acquired Vitacost in 2014 for about $280 million, saying at the time that the established ecommerce retailer would ...