LEGO is launching SMART Play in 2026, a new system that makes LEGO builds react with lights, sounds and motion—no screens required. At its core is a sensor-filled SMART Brick that works with SMART ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The LEGO Group revealed a major expansion for its SMART Play System at SXSW London 2026, as it will help bring Pokémon to life in a new way. The company showed off the new lineup of characters from ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

This year we got announcements of new smart glasses, a $9,000 smart purse, and plenty of robots. But on a more practical ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

These 12 new Smart Play-enabled Lego sets will be essential for Pokemon fans of any age -- but the kids will especially love battle mode.

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...