Lacoste isn't stopping at merging fashion with sport. The iconic French brand is taking things one step further with the L003 Neo Tech sneaker, which stands as the ultimate ambassador of Lacoste ...

Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Lacoste debuted an on-court tennis shoe in 2021, Daniil Medvedev ...

With Novak Djokovic out of the Rolex Paris Masters, that makes Medvedev the torchbearer for the brand. Medvedev signed a contract with Lacoste in 2019, and agreed to an extension the following year ...