Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

One recent Saturday I put clothes in the dryer before heading out for a bike ride with my kids. I pressed the Start button. Nothing happened. I checked the knobs, opened and closed the dryer door.

This post was created in partnership with Cognitiv In marketing, AI is most broadly known for developing creative assets and ...

Opinions expressed by Entrepreneur contributors are their own. Without customers, there’s no business. And how do you drive new customers or keep existing ones engaged? Simple. Growth marketing. It’s ...

The value of your data is only as good as it is actionable. As the amount of data collected grows companies need assistance to help them gain insights. The value of your data is only as good as the ...

Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...

Three areas where machine learning will improve your marketing efforts. One of my favorite topics to discuss with other marketers is how both the art and science of marketing are changing. While the ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

In my 25 years of working with large datasets, from developing early machine learning algorithms for multimedia systems in the 1990s to optimizing the email marketing infrastructure at GSI Commerce in ...

Today, few financial advisors have sufficiently scaled their marketing approach to match the evolving needs of clients and prospects. This is especially true when those needs are more complex, ...

Marketing has been evolving from a discipline based on gut instincts to one relying on empirical data. In fact, marketing today is almost completely driven by data, and companies are collecting oceans ...

I think that we can all agree that marketing is one of the most innovative sub-systems in our organizations. Ironically, it’s often even better at implementing innovation than most dedicated ...