In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Political spending for 2026 isn’t just gearing up, it’s hitting the gas. As of November, more than $1.7 billion has already been spent toward a projected $10.8 billion total, according to AdImpact.

Mixed local TV advertising news continues to cause uncertainty heading into the second half of 2026. The positive comes from current and near-term political advertising growth, around the mid-term ...

Gray Media stands to benefit from a record $10.1B political advertising spend during the 2026 midterms. Political ad spending is a major, predictable catalyst for local broadcasters’ top-line growth, ...

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that campaign managers are still working to navigate.

Social media platforms, such as Facebook, Instagram and X, are accessed daily by millions of people worldwide. In the weeks or months leading up to elections, many political parties use social media ...

Gray Media has introduced an enhanced political digital advertising solution, expanding the company’s Political 360 ... Read ...