Prime is the drink company that was brought to prominence by Paul and KSI when they teamed up in 2022 to launch what was then ...

In a move that caught fans off guard this week, internet personality and WWE star Logan Paul released what he claimed was ...

PRIME Hydration is the much-discussed and much-publicized drink cofounded in 2022 by two of the most popular YouTubers and social media influencers in the United States and beyond. The brand had a ...

Creators are making big bets on launching their own companies, taking equity over royalties or marketing fees. But as Logan Paul and KSI's Prime Hydration shows, it can also be risky. Here's why most ...

Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said. The company has also faced multiple ...

Soccer superstar Lionel Messi and influencer Logan Paul’s Prime Hydration LLC agreed to end their dueling trademark-infringement claims over their respective sports drinks.