I traveled far and wide to acquire the new flavor of Logan Paul and KSI's Prime drink, Strawberry Watermelon so I could taste ...

Creators are making big bets on launching their own companies, taking equity over royalties or marketing fees. But as Logan Paul and KSI's Prime Hydration shows, it can also be risky. Here's why most ...

PRIME Hydration is the much-discussed and much-publicized drink cofounded in 2022 by two of the most popular YouTubers and social media influencers in the United States and beyond. The brand had a ...

Soccer superstar Lionel Messi and influencer Logan Paul’s Prime Hydration LLC agreed to end their dueling trademark-infringement claims over their respective sports drinks.