When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

AZUSA, Calif. — Ashley Fallgren was pretty sure she wasn’t meant to be an accountant. But when she sat on a family Zoom call in March 2025,... After a promising start, Oregon men’s tennis (14-11, 5-9 ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...