Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

You’ve probably been hearing the term “content marketing” a lot lately. Your competitors are either doing it — or planning to — but you have no idea what it is. Here’s what you need to know. Many ...

In case you hadn’t heard, Facebook plans to introduce a dislike button in the very near future. Actually, according to CEO Mark Zuckerberg, the company plans to add buttons that allow users to express ...

Marketing using social channels is not a new endeavor, but it has been growing in popularity and many businesses will feel like it has evolved into some new spaces in 2023 if they haven't been paying ...

Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since. While the digital landscape has ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

The 2022 general elections are now less than three weeks away, as mail-in ballots will be mailed out to voters in Colorado the week of Oct. 18. When we were students in the 1960s, election campaigns ...

It’s hard to be a digital marketer. Using Snapchat doesn’t make you a digital marketer. Tweeting about bots and messaging doesn’t make you an expert on conversational commerce. And while sharing Alexa ...

In the digital age, email marketing continues to be a cornerstone of communication strategies for publishers. It provides an intimate way to reach out to readers, nurture relationships, and develop a ...

The hiring process used to be about applicants making themselves look desirable to employers. Now, while applicants should still work hard to stand out among available talent, companies must also ...

Consumer finance is an extremely competitive space. Banks, lenders and credit card providers are battling against one another to win over new and existing customers with tailored reward incentives, ...