The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

According to Quantzig, the main reason for organizations to create a data-driven marketing strategy is all about driving smarter questions, which will elicit thoughtful answers using accessible data, ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Making marketing analytics more approachable is a common challenge that many businesses face today. Lots of marketers talk about being data-driven, but the reality is that many are simply talking the ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

The University of Colorado Boulder will offer a new master’s degree in marketing analytics beginning in the 2025-2026 academic year. Vijay Khatri, dean of the Leeds School of Business, presented the ...

Digital agency honored for its data-driven platform GUS, recognized for innovation in digital marketing analytics MOBILE, AL / ACCESS Newswire / November 10, 2025 / PunchDrunk Digital is proud to ...

Align vendor partners and share analytics to improve dealership marketing, boost leads, sales, and overall ROI.

Learning analytics at Saunders College of Business puts students ahead of the competition and in employers’ sights. Both the marketing and management information systems (MIS) classes are up-to-date, ...

Forbes contributors publish independent expert analyses and insights. April Rudin, The Rudin Group CEO, covers wealth management, wealthtech Even when wealth management could rely on in-person events, ...

Cloud segment to experience the fastest growth, owing to facilitate real business value to organizations through lower expected costs & an improved ability to focus on innovation and differentiation.” ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...