While reading one of the new higher-education-business magazines that seem to have sprung up like weeds in the past few years, I came across two articles that made me want to reach for a figurative ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

The Marketing & Communications Department manages Drexel University College of Medicine's external and internal communications, assists with special events, and oversees the College's websites and ...

Top colleges have been playing an interesting game for some time. It's called deep sea fishing. They cast a wide net in hopes of catching some really great students, but end up rejecting most of those ...

The primary mission of the College of Arts and Sciences marketing and communications office at Western Michigan University is to serve the College as a whole by increasing the visibility of the ...

Departments and programs across the College of Arts and Sciences use mass email communications and marketing for various communication goals. Email can be sent to internal audiences (UAB employees and ...

Hot-air balloon pilot Richard Varney typically spends his weekends transporting tourists around central Massachusetts in a huge, multicolored balloon. But on a recent Sunday, Varney drove to a local ...

Most college students pursue higher education to help prepare for a career. However, students quickly learn in their early professional experiences that what they learn inside the classroom and what ...

“79 percent of business leaders polled say there are ‘noticeable skill gaps’ on their teams–primarily in data, customer insight, and digital marketing techniques.” –Circle Marketing’s 2013 B2B Leaders ...

Iowa Sen. Tom Harkin, a Democrat, has been on a crusade over the past few years against for-profit colleges. You know, schools such as the University of Phoenix or the DeVry Institute, educational ...