A tool that helps investors identify myopic marketing spending would help them protect their portfolios from negative long-term consequences. We gathered transcripts of nearly 25,000 earnings calls ...

CMSWire Contributor of the Year Brian Riback challenges CX and marketing leaders to stop hiding behind metrics and start ...

As Google begins to phase out third-party cookies, marketers have been making increased attempts to gather and leverage their own data in preparation. Media networks of all stripes have made bold ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Organizations regularly rely on big data to make decisions, keep the ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Marketing decision makers are under increasing pressure to prove marketing ROI, and many are having a difficult time doing it, according to a new report, ...

Marketing is one of the most vital aspects of business, as without any marketing efforts, your target market won’t ever hear about or find your product or service. But because of its importance, that ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential ...