With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these ...

Marketing effectiveness is undoubtedly rising up the corporate agenda, as evidenced by Marketing Week’s exclusive Language of Effectiveness Survey. More than half (61.2%) of the 1,610 brand-side ...

SEASIDE HEIGHTS, N.J.—Defined Marketing, a marketing solutions provider within the security industry, has announced the appointment of JoAnne Murphy as vice president of marketing and strategy. Murphy ...

There is understandable confusion among lawyers about the difference between Sales and Marketing. First, lawyers still struggle to understand marketing, as demonstrated by the fact that most lawyers' ...

Retail analyst Bruno Monteyne is no stranger to the value of marketing having spent 10 years as Tesco’s supply chain director. But while he “respects” the role he believes more must be done to help ...

Marketing technologists are an emerging breed in the marketing world, bridging the gap between IT and marketing and focusing exclusively on marketing tech solutions and getting the most out of them.