What you will gain from this degree is a thorough understanding of marketing management, consumer behaviour, marketing strategy, finance, and the other aspects that will prepare you to be a master ...

That is what marketing professionals do every day. Their goal is to maximize demand for a product or service and figure out how to attract and retain business. Part of their mission is to understand ...

According to recent statistics from Ernst & Young, it’s getting harder than ever to balance work and personal life. Globally, 46 percent of managers are working more than 40 hours weekly, and four in ...

If you're looking to build a career in branding, advertising, product development, digital or international marketing, a Rutgers MBA concentration in Marketing gives you the solid foundation you need ...

There are some people who simply think differently. Cary Rosenzweig is one of these people. His perspective is informed by a career path that has taken him through the functions of marketing and ...

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms ...

After a decade of decline, the MBA degree is trending up in all the right places, according to new research. After a decade of decline, the MBA degree seems poised for a rebound, according to new ...

It has become a ritual every morning when Raman comes to my office to discuss his personal issues. This morning, the topic for his discussion was his son “Rohan”. He and Rohan, both were in a quandary ...

College students and young professionals often wonder whether attending a top graduate business school will set them up for career success. But while many prominent business executives hold an MBA, ...

We have teamed up with award-winning columnist and marketing professor Mark Ritson to bring you a new online learning experience. The MW Mini MBA in Marketing is a CPD accredited, MBA standard course.