Agile companies want to be able to rapidly adjust on all fronts, including Marketing. Companies are interested in marketing that's agile because they believe it will help them deploy the right ...

Scenario management is a process used among the most successful businesses. This practice is best utilized when future conditions become less predictable. Instead of determining one expected outcome, ...

(This is part two of a three part series on the use of Buyer Persona Stories™, Buyer Persona Scenarios™, and Buyer Persona Story Mapping™ to drive effective content marketing strategy.) Understanding ...

As a mid-sized digital marketing agency, our team has experienced both the challenges and opportunities that arise from working with a wide range of companies. Regardless of how large these brands are ...

Good marketing can catapult businesses to fast growth. Marketing success stories are shared, applauded and oftentimes replicated. What people aren’t always quick to talk about are the failures—or near ...

This morning, I had a very revealing conversation with Vance Scott, a Partner at A.T. Kearney who leads the Energy and Chemicals Practice in the Americas. What might a marketing strategist have to ...

LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the completion of its recent multi-touch attribution modeling engagement. The success story offers comprehensive ...

New research from SiriusDecisions — based on B2B buyer behavior over the past year — has revealed that taking an audience-centric approach to marketing throughout each stage of the buying decision has ...

The complexities of the evolving and robust global digital economy are introducing new sets of goals and problems for B2B organizations. Long tenured B2B companies are seeking ways to adapt and to ...