For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive ...

It is high time to dive headfirst into a phenomenon shaking up the finance world – Open Banking. It's not just about seamless banking anymore, there's an intriguing twist to this tale - a profound ...

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Driven by regulatory developments, rapidly advancing technology, ESG concerns and the continued consolidation of our sector, the financial services industry has undergone a rapid transformation in the ...